About WebSoft Mailer

WebSoft Mailer is an email marketing service run by WebSoft Development, WSD, a team of design and email delivery specialists who supply permission-based email marketing solutions to leading public and private sector organisations of all sizes.

WSD is a responsible email service provider, and as such, we only supply services to organisations who promise to honour your permission and protect your privacy. Our clients own their data and they use opt-in permission-based processes to obtain consent to email their customers.

Why WebSoft Mailer does not sell mailing lists

We do not provide email lists for you to buy or rent; nor do we provide them in any way to customers or any other third parties. That's because WebSoft Mailer is a permission-based email company.

Permission-based email marketing means that the people who you send emails to have "opted in," or told you it is okay for you to contact them. The trust of your customers and audience is very important to your marketing efforts, and to your good reputation.

We have a zero-tolerance policy against SPAM. Using a purchased or rented list in your account is in violation of our Terms of Use, and may result in your account being closed.

Good permission-based email practices:

• Keep you from being blacklisted as a spammer by ISPs
• Avoid any resulting fines as described under the CAN-SPAM Act
• Reduce the time you spend on managing bounce-backs on your mailing list
• Keep undeliverable email addresses off your list and save you from unnecessarily paying more for WebSoft Mailer per campaign
• Provide more encouraging results from your email campaigns. When your subscribers want to hear from you, they are more likely to take action like opening your emails, doing repeat business with you, and referring their friends and colleagues to you.

Don't have a list? We can help you build your own with effective best practices and easy-to use tools!

How does WSD combat SPAM?

WSD clients must enter into a service agreement with WSD agreeing to comply with permission marketing best practices and all laws related to unsolicited email (SPAM). WSD thoroughly investigates any complaint that suggests a client is delivering unsolicited commercial email and will terminate their account should they be in breach of the service agreement.

How do I unsubscribe from email marketing communications from a company?

All commercial email sent using WSD's products and services include clear instructions on how the recipient can unsubscribe from receiving future email. There is always a link in the footer of the email.

If you have difficulty unsubscribing from a client's email campaigns using the instructions provided in the email, or if you have questions regarding the opt-out mechanism, please contact us.

How do I file a complaint?

If you feel that your email address has been used without your permission and contacting the sender has not yielded satisfactory results you can issue a formal complaint by emailing us at abuse@websoftmailer.com.

To find out more about WebSoft Mailer, click on one of the links in the menu above. If you have any comments on our permission marketing policy please click here.