At WebSoft Mailer, we take permission very seriously. By creating an account and agreeing to our Terms and Conditions, you are also agreeing to this anti-spam policy.
The law isn't enough, it's permission that counts
While the CAN-SPAM laws are a step in the right direction for reducing the spam problem, we don't feel they go far enough. Our definition of spam goes beyond the laws in most countries and encompasses what we believe to be true permission email marketing.
Spam is any email you send to someone who hasn't given you their direct permission to contact them on the topic of the email.
But that's not enough. Permission is a fuzzy word open to interpretation. Let's get into some specific scenarios so it's clear what does and doesn't constitute permission.
To send email to anyone using WebSoft Mailer, you must have clearly obtained their permission. This could be done through:
Basically, you can only ever email anyone who has clearly given you permission to email them specifically about the subject you're contacting them about.
Anything outside the examples above doesn't equal permission in our eyes, but here are some examples to make sure we're crystal clear. By using WebSoft Mailer, you agree not to import or send to any email address which:
Sure, some of these people might have given you their email address, but what's missing is your permission to email them commercial messages. Blasting promotional emails to any of these people won't be effective and will more than likely see your email marked as spam by many of your recipients.
Every email you send using WebSoft Mailer must include the following:
WebSoft Mailer has numerous layers of approval and monitoring to ensure you comply with our anti-spam policy. Here's a few of them:
If we do discover that you're emailing people without their permission, we will terminate your account with WebSoft Mailer immediately.
In the end, it's really common sense. Take off your marketing hat and put yourself in your recipient's shoes. If they don't recognize who you are or aren't interested in what you're sending, they'll think you're a spammer. It's that simple.
If you have any questions about our Anti-Spam Policy, or if you want to report spamming activity by one of our customers, please contact our abuse department at:
P.O. Box 5980 - 00200